The Encyclopedia of Earth

CLIENT: University of California Press, Weldon-Owen
MONTH/YEAR: August 2008
DELIVERABLE: Animated video for educational and consumer markets.
ROLE: Copywriting, animation, editing, distribution, sound recording
CONSIDERATIONS: Assets limited to art in book.
RESULTS: Book did much better than expected in libraries, which justified expanding outreach through the OverDrive service. Trade market stocked the book extensively. Great metrics for social interaction and publicity response. Animation was created in Apple Keynote.