Elephant Reflections

CLIENT: University of California Press, Weldon-Owen
MONTH/YEAR: July 2009
DELIVERABLE: Video to integrate with traditional and digital publicity and marketing campaigns.
ROLE: Copywriting, Animation, Editing, Sound, Distribution
CONSIDERATIONS: Video was to highlight the photographic content of the book to assist the title’s publicist get traction in the Educational review market. Also needed for consumer trade markets.
RESULTS: Reviews and profiles of the title ran 50% over similar titles without video assets. Video traffic was strong, mostly from the educational market. Borders Books ran the video on their main site.