CLIENT: University of California Press
MONTH/YEAR: August 2009
DELIVERABLE: Animated video asset for consumer trade market and to support digital and traditional publicity and marketing campaigns.
ROLE: Copywriting, Animating, Editing, Sound, Distribution
CONSIDERATIONS: Assets limited to art in the book. Trailer had to work in a variety of environments including local (SF Bay Area) blogs and websites, social media, and bookseller websites.
RESULTS: Very high share/retweet/blog metrics. Featured on local interest sites and as part of the launch event for the title.