Christmas: A Candid History

CLIENT: Borders Books, UC Press
MONTH/YEAR: August 2007
DELIVERABLE: Animated video trailer to promote the book Christmas: The Untold History for Borders Books. Trailer was featured on Borders.com and in video displays in selected stores. Also used in comprehensive traditional publicity and digital marketing campaign.
ROLE: Copywriting, Animating, Sound, Distribution
CONSIDERATIONS: Trailer had to work on a consumer level without undercutting the educational aspects of the title.
RESULTS: Book sold through, 250% over projections.