MONTH/YEAR: September 2015
DELIVERABLE: Video series to promote HandsOn Labs to VMware’s engineer customers.
ROLE: Studio and Field Camera, Floor Direction, Sound, Field Lighting, Editing, Distribution
CONSIDERATIONS: Videos couldn’t be longer than 10 minutes.
RESULTS:The first video featured a studio presentation intermixed with floor interviews taken at the Hands On Labs section of vmWorld 2015. The second gave an impression of the Online component to HandsOn Labs with an engineer literally walking the viewing through the web interface. Very successfully communicated the selling proposition of vmWorld which is essential to increase attendance.