Insomniac

CLIENT: University of California Press
MONTH/YEAR: February 2008
DELIVERABLE: Video book trailer for traditional and online promotions.
ROLE: Copywriting, Videography, Editing, Distribution
CONSIDERATIONS: Very limited resources and a tight turnaround. 
RESULTS: Resulted in higher traffic than expected on UC Press assets. Trailer helped build product knowledge in publicity campaign which resulted in more reviews than usual which were then promoted through UC Press’ assets.