They Called Me Mayer July

CLIENT: University of California Press
MONTH/YEAR: August 2007
DELIVERABLE: Video highlighting author interview and images from the book for traditional marketing and publicity campaign and as an exhibit feature for the traveling tour of the author’s paintings.
ROLE: Copywriting, Field Sound, Animating, Editing, Distribution
CONSIDERATIONS: Author’s voice essential to the project but we had limited access to him. Ended up interviewing him over the phone with someone local recording.
RESULTS: Video was very successful as an exhibit feature in the traveling show. Traffic for the video was stronger than expected, especially in the time before and after an event.