CLIENT: University of California Press, Weldon-Owen
MONTH/YEAR: July 2009
DELIVERABLE: Animated video trailer for consumer trade and educational markets and to integrate in digital and traditional marketing and publicity campaign.
ROLE: Copywriting, Animating, Sound, Editing, Distribution
CONSIDERATIONS: Trailer had to provide a decent level of depth for the educational market while maintaining a more mainstream consumer trade look and feel.
RESULTS: Trailer was very successful on the library system Overdrive, book sold in consumer trade channels significantly over expectations.