Crack the Codes Contest for The Book of Codes

CLIENT: University of California Press, Weldon-Owen
MONTH/YEAR: July 2010
DELIVERABLE: Series of 5 animated videos to promote The Book of Codes through an online contest.
ROLE: Producer, Copywriter, Animation, Editing
CONSIDERATIONS: Could only use assets in the book.
RESULTS: Promotion resulted in greatly increased traffic on UCPress.edu, the UC Press blog and social media channels (Twitter and Facebook). Campaign integrated with traditional publicity campaign and was carried on several key sites.