Godzilla: The Art of Destruction

CLIENT: Legendary Pictures, Warner Bros., Toho Pictures
MONTH/YEAR: April 2014
DELIVERABLE: Series of video trailers to promote the book Godzilla: The Art of Destruction
ROLE: Copywriting, Animating, Editing, Licensor Management, Distribution
CONSIDERATIONS: Could not actually show Godzilla in the first trailer. All art, copy and footage had to be approved by PR, marketing and legal departments from all three clients.
RESULTS: First trailer was introduced on Nerdist.com, a major portal in the key market. Book sold 150% above projections. Both trailers were translated in Spanish, French, Japanese and German for localized marketing.