University of California Press Spring 2010 Poetry Sampler

CLIENT: University of California Press
MONTH/YEAR: August 2010
DELIVERABLE: Series of videos promoting the extensive poetry program published by the University of California Press through videos of past notable work, an introduction of the current season’s offerings by the Press’ Poetry editor and a reading by one of the season’s featured poets, Richard Moore.
ROLE: Copywriting, Direction, Camera, Lighting, Sound, Editing, Animating, Distribution
CONSIDERATIONS: The videos were also to be used in exhibit booths at appropriate academic conferences.
RESULTS: Produced 2 main videos and a series of “shorts” used by virally in promotions. Grants and donations far exceeded campaign goals. Promoted list was added to several significant poetry collections.